Set weekly goals to grow your primary KPI and prioritize tasks that will help increase it, while avoiding fake startup progress.
Focus on growing your primary KPI (revenue or active users) by setting weekly goals to move the needle.
Talking to users and iterating your product is the highest leverage thing you can do, while fake startup progress such as attending conferences and optimizing the wrong metrics is almost always a bad idea.
Prioritize tasks that will help increase your KPIs and challenge yourself to determine if you're working on the right things.
Journaling and talking to users can help you identify and prevent low value work, understand if you're on the right track, and figure out your product roadmap.
It takes discipline and effort to prevent low value work from unnoticeably creeping into your schedule, so try journaling in detail of each day to identify and prevent it.
Talking to users and building product helps convert them to customers and revenue, understand if you're on the right track, and figure out your product roadmap.
Go to 10 potential customers and do video demos to get 5 new paying customers.
To reach the goal of getting five new paying customers, the most impactful thing to do is to go to the offices of 10 potential customers and do video demos.
Founders should prioritize talking to users over building things to achieve their weekly goals.