Unlocking Competitive Edge: SEO Strategies for Designers & Businesses | Futur Pro Call ep12

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This article is a summary of a YouTube video "Search Engine Optimization (SEO) and Measuring Value w/ William Walczak Hiilite: Futur Pro Call ep12" by The Futur
TLDR SEO is a valuable tool for designers and businesses to gain a competitive edge, and it involves optimizing websites, measuring effectiveness, and providing value through compelling content and resonating with a specific audience.

Importance of Optimization and Measurement

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    "We correlate that to the revenue and say here's how much money you made from it."
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    "Everything communicates, whether it's an image, the title tag, the description, or the alt text behind it."
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    "Meta tags are not important. Meta descriptions are not important. The way you describe your data is extremely important."
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    "There are no shortcuts...Google is constantly on the lookout for people who are trying to mess with their equation."
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    "The field of dreams of poster design is dead...you need to make sure it's found, you need to make sure it's actually making a difference." - Designing a visually appealing website or poster is not enough; it is important to ensure that it is optimized for search engines and generating measurable results.
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    "If Huffington Post links back to us, this clearly is a good link."
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    Real-time measurement in Google Analytics allows businesses to track the effectiveness of advertising campaigns, such as radio ads, by monitoring how quickly people visit the website after hearing the mention.
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    "In the last month, we've increased organic search for alpha doors dot CA by 250%, making a fundamental difference in their business."

Building Relationships and Nurturing Leads

  • 📚
    Directing a live room during presentations allows for better engagement and the ability to address any confusion or questions based on the audience's facial expressions.
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    Showing clients tangible results and success stories is crucial in demonstrating the long-term and ongoing effort required to achieve and maintain a top position in search rankings.
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    "You go for the highest search term and then you pivot out of it...educate them and say you know you're looking for a logo but what you need is a brand."
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    Defining the company and being found for specific terms is only a small part of the customer journey, and nurturing leads throughout the buying cycle with relevant content is crucial.
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    "So what we use SEO for is to build a relationship with a client once. We're doing some small amount to work for them. We become their port of harbour - for addition for additional questions for additional tasks and we get to suggest these things."
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    Even if a business is primarily referral-based, potential clients still rely on Google searches to gather information and make judgments about a company's credibility and suitability for their needs.

Elevating the Perception of SEO

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    SEO gets a bad rap due to how other companies do it, but William Walczak aims to elevate the SEO game and change that perception.

Q&A

  • What is SEO and why is it important?

    — SEO stands for search engine optimization and it is important because it helps businesses optimize their websites to improve search engine rankings and attract more organic traffic.

  • How can SEO benefit designers and businesses?

    — SEO can benefit designers and businesses by providing a competitive edge, optimizing websites for better search results, measuring effectiveness, and generating leads and revenue through compelling content.

  • What are some practical ways to measure the success of SEO efforts?

    — Some practical ways to measure the success of SEO efforts include tracking website traffic and conversions, using organic SEO techniques, incorporating relevant keywords and linking, creating original content, and optimizing metadata.

  • How can designers effectively communicate the value of SEO to clients?

    — Designers can effectively communicate the value of SEO to clients by explaining it in simple terms, showing them tangible results, and demonstrating the ongoing effort required to achieve and maintain a top position on search engines like Google.

  • What tools can be used to improve website performance and SEO?

    — Tools like HubSpot, Moz, Google Analytics, and Google Keyword Planner can be used to improve website performance and SEO by providing insights on website authority, search rankings, keyword optimization, and tracking user behavior.

Timestamped Summary

  • 🔍
    00:00
    SEO is a valuable tool for designers and businesses to gain a competitive edge, and it involves optimizing websites for better search results, measuring effectiveness, and avoiding plagiarism.
  • 🔍
    09:30
    Properly titling, tagging, and linking content is crucial for SEO and building credibility, while consistency in building a following and brand is important for generating leads and charging higher prices.
  • 🔍
    24:48
    Being active on social platforms, making changes, and understanding the value of SEO and content marketing are crucial for achieving high search engine rankings, but it can be frustrating and unpredictable, so measuring results and tailoring keywords is important.
  • 🔍
    39:27
    Using Google Keyword Planner to identify popular search terms and optimizing content is crucial for attracting potential clients and improving search engine rankings, while educating clients about branding and pivoting from logo design can filter out unqualified leads and attract the right audience, ultimately leading to tangible growth and increased revenue.
  • 🔍
    1:00:13
    Google Analytics provides valuable data, so explore and analyze it to understand client behavior and improve website effectiveness through SEO, resulting in increased website traffic and business growth.
  • 🔍
    1:09:25
    Conversion tracking is being implemented in the future to measure targeted advertising; analyzing behavior flow and site content helps improve website navigation and increase traffic; tracking new vs returning users provides insight into decision-making; goal is for clients to rely on company for content creation and generate passive revenue; using tools like search console and analytics is important for addressing website issues; accepting criticism is crucial for personal growth.
  • 🔍
    1:21:32
    Designers should focus on using effective keywords and getting positive Google reviews to improve their search engine optimization, while also understanding the level of competition in the market and setting realistic expectations with clients.
  • 💡
    1:30:33
    Providing value through SEO services involves more than just ranking high on Google, it requires compelling content, a good conversion equation, and the ability to resonate with a specific audience, while building relationships with agencies and charging based on value rather than time can be a successful strategy.
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This article is a summary of a YouTube video "Search Engine Optimization (SEO) and Measuring Value w/ William Walczak Hiilite: Futur Pro Call ep12" by The Futur
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