Launch early and often to test your product's viability and create a strong one sentence pitch.

• 🚀
  00:00

  Launch early and often to test your product's viability and create a strong one sentence pitch.

  • Founders often overthink their first launch, worrying that their messaging has to be perfect or no one will ever buy, use, or invest in their product.
  • Launch ASAP to test your product's viability and avoid the worst case scenario of people thinking it's ugly or it sucks.
  • Launch and iterate until you have a core of users who love your product to create a strong one sentence pitch.
• 💰
  03:54

  Pave helps companies make pay more transparent for their employees.

  • Having a clear idea is important for organic growth through word of mouth.
  • To spread the word about your company, create a short, memorable description that anyone can understand.
  • Pave builds tools to make compensation and pay more transparent for companies and their employees.
• 💡
  07:07

  Digital mental health tools provide personalized therapy programs to help teams cope with stress and burnout.

  • Founders should avoid using meaningless jargon and rambling when describing their company, and instead provide a concise description of the problem they are solving and who they are solving it for.
  • Digital mental health tools provide personalized therapy programs for teams to cope with stress and burnout.
• 🤔
  09:18

  When using the X for y construction, X should be a household name, it should be clear why y might want X, and y should be a huge market.
• 🚀
  10:54

  Launch early to practice and refine your idea, and use different channels to reach different audiences.

  • Harkalive is a marketplace for dance and movement classes.
  • Launch early to practice and refine your idea, and use different channels to reach different audiences.
  • Launch to friends and family to get feedback, then launch to strangers to get real user feedback.
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  14:07

  Doordash quickly built an MVP to solve delivery problems for small businesses, and launched on online communities to get early feedback and customers.

  • Doordash talked to 200 small business owners to quickly build an MVP that solved their delivery problems.
  • Launching on online communities such as Bookface and Hacker News is a low-risk way to get early feedback and customers.
• 🤝
  16:21

  Build your own community to sustain growth, not rely on press, and consider a pre-order or waitlist launch with guidance available.

  • Be authentic and do research to understand what will compel members of a community to be interested in what you're doing when launching a new product.
  • Catherine Cross, YC Alum, built a community on TikTok in a month and shared tips on how to do the same.
  • It is worth considering a pre-order or waitlist launch for your company, but there is more skepticism than before and guides are available to help.
  • Don't rely on press for sustained growth, instead focus on building your own community.
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  20:17

  Launch your product or feature multiple times using blogging, Hacker News, social media, and press pitching.