Boost Your Young Company's Growth with PR and Content Strategies
This article is a summary of a YouTube video "PR + Content for Growth by Kat Mañalac and Craig Cannon" by Y Combinator
TLDR Before focusing on content marketing or PR, make sure you have a product people want, create high-quality content that resonates with your target audience, and use various strategies such as Facebook pixel, influencer marketing, and customer profiles to boost branding and conversion for young companies.
Make sure you have a product people want before focusing on content marketing or PR, and create content that resonates with your target audience.
Dedicate time and effort to creating unique and high-quality content, hire experts, and promote effectively to succeed in content marketing.
Use Facebook pixel, influencer marketing, customer profiles, text interviews, and industry advice to boost branding, conversion, and hiring for young companies.
Create a media list, plan press pitches, and ask users what they read to get coverage for your industry.
Prioritize the right publications, use warm introductions, and keep your pitch concise to increase your chances of getting coverage from reporters.
Promote your published piece on all your channels and ask friends and family to help, but don't work with influencers who don't need your product.
Publish good content regularly to build your brand, but focus on finding product market fit and value over frequency.
Ask questions and contact Y Combinator through their website.