The Amazing Story of TikTok's Creator - The World's Best Startup - TikTok Case

Key insights

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  TikTok surpassed large companies like Uber and WeWork in terms of market valuation and number of users, making it the most valuable start-up in the world.
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  TikTok has achieved incredible success in just seven years, becoming the most downloaded application in the app store and achieving a valuation of $75 billion.
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  TikTok's concept of short, 15-second videos aimed at young users has led to exponential growth and popularity, making it a gold mine in the Western world.
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  TikTok's popularity has skyrocketed, with over 1.2 billion downloads worldwide, making it one of the most popular social networks on the planet.
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  With its large user base, TikTok has the potential to be a highly profitable advertising platform, making it an attractive investment opportunity for shareholders and investors.
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  TikTok has faced controversy and accusations of censorship, with leaked documents suggesting that the app censors content disliked by the Chinese government, including topics like cultural movements, religious groups, and political figures.
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  The viral impact of songs on TikTok can lead to record deals and collaborations with international companies, as demonstrated by the success of the song "Down Road" by Ex Lines on the platform.
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  TikTok's parent company, ByteDance, is looking to diversify its business through international expansion, new commercial initiatives, and entering sectors such as online education and instant messaging.