Zerodha achieved a billion-dollar valuation without any funding or marketing, thanks to their ability to identify and capitalize on inefficiencies in existing systems.
Building a startup that fixes inefficiencies and helps ordinary people overcome hurdles can lead to a revolutionary and successful business with high consumer tolerance, a unique brand proposition, and an irreversible shift in consumer behavior.
WhatsApp gained popularity and reached 2 billion users by offering a unique brand proposition that eliminated communication hurdles and created word-of-mouth promotion.
WhatsApp was able to achieve massive wealth and customer retention by fixing the inefficiencies of the texting system, leading to a $19 billion sale to Facebook.
Zerodha founders identified and addressed three major hurdles in the Indian stock market: lack of knowledge, high brokerage fees, and a complex investment process.
Zerodha became a billion dollar company by providing education through Zerodha Varsity, offering affordable brokerage fees, and simplifying the investment process with a user-friendly platform.
Zerodha became a billion dollar company without spending on marketing by solving problems and providing transparency, showing that funding is not the only way to grow a startup.
There are many opportunities for ordinary people to build successful businesses by fixing inefficient systems, and our attitude towards solving problems will determine our destiny.
This article is a summary of a YouTube video "Zerodha Case Study: Bootstrapped to Billion dollar valuation startup without advertisements!" by Think School