Revolutionizing Animation: The Pixar Story

Key insights

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  Pixar's average profit of a cartoon at the box office is $552 million, surpassing DreamWorks and even Disney's Shrek.
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  The first computer animation in history was made in 1973 by Ed Catmull, who digitized and animated his own hand using a 3D graphics program he wrote himself.
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  The creators of Snow White and Toy Story were willing to risk their reputation and fortune to bring their revolutionary ideas to life.
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  Pixar's animation process involves copying an actress's movements frame by frame, blurring the line between human and computer animation.
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  Steve Jobs invested $50 million of his personal money into Pixar over 9 years before the release of Toy Story, showing the importance of patience and investment in technology and ideas.
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  Pixar's success was not only due to their advanced computer animation, but also their ability to tell interesting stories that people love.
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  The famous Pixar principle of giving souls and emotions to inanimate objects and creatures allows for creative storytelling possibilities.
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  Disney's acquisition of Pixar for almost seven and a half billion dollars in 2006 made Steve Jobs a billionaire, highlighting the immense value and impact of the animation studio.