How does Netflix define "inactive" users?
— Netflix defines "inactive" users as those who have not logged in and watched at least one show.
What steps can a PM at Netflix take to re-engage inactive users?
— A PM at Netflix can propose a game plan, evaluate the situation, and determine a starting point to keep users happy and entertained.
Can Netflix implement a feature similar to Spotify's "Wrapped"?
— Yes, Netflix can implement a feature similar to Spotify's "Wrapped" where users receive a recap of their favorite content, which could generate buzz and be shared on social media.
What are the potential risks of implementing a Netflix recap feature?
— One potential risk is that the recap feature could backfire if multiple people use one account. The goal of the recap is to grab the attention of bored users.
How can Netflix re-engage viewers through quizzes?
— Netflix can introduce an "In the Mood" quiz to suggest new content based on user preferences. However, it may annoy some users and potentially decrease their experience.
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