How does Netflix define "inactive" users?

Netflix defines "inactive" users as those who have not logged in and watched at least one show.

What steps can a PM at Netflix take to re-engage inactive users?

A PM at Netflix can propose a game plan, evaluate the situation, and determine a starting point to keep users happy and entertained.

Can Netflix implement a feature similar to Spotify's "Wrapped"?

Yes, Netflix can implement a feature similar to Spotify's "Wrapped" where users receive a recap of their favorite content, which could generate buzz and be shared on social media.

What are the potential risks of implementing a Netflix recap feature?

One potential risk is that the recap feature could backfire if multiple people use one account. The goal of the recap is to grab the attention of bored users.

How can Netflix re-engage viewers through quizzes?

Netflix can introduce an "In the Mood" quiz to suggest new content based on user preferences. However, it may annoy some users and potentially decrease their experience.

Boost User Engagement: Netflix's Strategy for Inactive Users

Name: Boost User Engagement: Netflix's Strategy for Inactive Users
Uploaded: 2023-07-18 21:27:29
Description: Netflix is exploring ways to re-engage inactive users and boost user engagement through new features like a recap solution and quizzes, while also considering the potential risks and benefits of these strategies.

This article is a summary of a YouTube video "Netflix Product Manager Interview: Inactive Users" by Exponent

TLDR Netflix is exploring ways to re-engage inactive users and boost user engagement through new features like a recap solution and quizzes, while also considering the potential risks and benefits of these strategies.

Key insights

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Despite the lack of new features or major changes, there is no negative buzz or articles about Netflix, indicating a relatively stable reputation.
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The goal is to get users' attention and spice up their experience on Netflix, ultimately making them happy and entertained.
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The goal of a Netflix recap for inactive users would be to grab their attention and understand why they are inactive, potentially addressing the issue of boredom with the content.
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Exploring the possibility of using throwback content to re-engage inactive users and reignite their excitement about the platform.
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Bringing back canceled shows could help Netflix regain inactive users and attract new ones, leveraging the existing fan base.
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Creating a buzz around users' Netflix Recap, whether positive or negative, can generate conversations and curiosity, prompting inactive users to log in and explore the content.
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The success of Netflix's efforts to engage inactive users can be measured by tracking weekly active subscribers and their engagement with content.
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The interviewee's approach of constantly referring back to the goal of increasing active users and considering if each feature helps meet that goal was powerful and effective.

Q&A

How does Netflix define "inactive" users?

— Netflix defines "inactive" users as those who have not logged in and watched at least one show.
What steps can a PM at Netflix take to re-engage inactive users?

— A PM at Netflix can propose a game plan, evaluate the situation, and determine a starting point to keep users happy and entertained.
Can Netflix implement a feature similar to Spotify's "Wrapped"?

— Yes, Netflix can implement a feature similar to Spotify's "Wrapped" where users receive a recap of their favorite content, which could generate buzz and be shared on social media.
What are the potential risks of implementing a Netflix recap feature?

— One potential risk is that the recap feature could backfire if multiple people use one account. The goal of the recap is to grab the attention of bored users.
How can Netflix re-engage viewers through quizzes?

— Netflix can introduce an "In the Mood" quiz to suggest new content based on user preferences. However, it may annoy some users and potentially decrease their experience.

Timestamped Summary

📈

00:00
Define "inactive" users, figure out why they are inactive, and re-engage them to keep users happy and entertained as a PM at Netflix.
📺

03:53
Disney Plus remains a dominant player in the streaming industry with no new competitors emerging, despite a slowdown in new content due to COVID.
🎬

07:10
Netflix could boost user engagement by implementing a "Wrapped" feature to recap users' favorite content, but it may backfire if multiple people use one account.
🔙

09:46
Use throwback content and previous data to revive old content and improve user experience, but consider the pros and cons of bringing back cancelled shows.
📺

12:57
Netflix is trying to keep viewers engaged with new features like the "In the Mood" quiz, but it may also risk some users getting annoyed and missing out on content.
👀

14:59
A Netflix recap feature, similar to Spotify's, could bring inactive users back to the platform and generate social media buzz.
📈

16:59
Netflix is tracking user engagement with their new recap solution by monitoring weekly active subscribers for the first three weeks.
👀

20:11
Focus on increasing active users by implementing creative solutions like Spotify Recap and Buzzfeed-inspired quizzes, while also measuring user quality and engagement through acquisition and retention metrics.