Mastering Video Script Writing: Lessons from 3,000+ Scripts πŸŽ₯

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This article is a summary of a YouTube video "Lessons From Writing 3,000+ Video Scripts ✏️" by Matt Byrom
TLDR Creating a script is essential for producing an effective video that engages viewers and moves them through the sales journey.

Key insights

  • πŸ’‘
    Writing a script is arguably the most important part of creating a video, as it lays out the story and specifies everything that will happen, allowing for effective planning and collaboration.
  • πŸ“
    Planning your video before you start is crucial and can save you time, money, and headaches.
  • πŸ’‘
    A well-crafted script brief helps unpack all the necessary information and considerations for writing a successful video script.
  • πŸ’‘
    A well-paced professional voice-over is typically read at around 135 words per minute, which equates to a minute-long voice-over track.
  • ⏰
    Timing is crucial in video scripts to ensure that the voiceover and on-screen action are well synchronized, preventing rushed narration or dull moments without any interesting visuals.
  • ⏳
    Attention spans are shrinking, so it's crucial to keep videos short and to the point to avoid losing the easily distracted audience.
  • πŸ’‘
    It's crucial to finalize the script document and resolve any issues before proceeding, as it saves time in the long run.
  • πŸ’‘
    Starting a video by identifying the pain point and elaborating on it will instantly resonate with the target audience and make them want to know more.


  • Why is writing a script important for creating a video?

    β€” Writing a script is important because it helps you plan your messaging, estimate video length, save time, and facilitate collaboration.

  • How can I plan my video effectively?

    β€” You can plan your video effectively by using a script template to keep track of scenes, action, and dialogue.

  • What information should be included in a brief form for a video?

    β€” A brief form for a video should include information about what the video is about, who the audience is, key messages, data points, visual style, and desired viewer action.

  • How do I calculate the length of my video?

    β€” You can calculate the length of your video by counting the words in the script, dividing by 135, and then multiplying by 60.

  • Why is scripting important for engaging the audience?

    β€” Scripting is important for engaging the audience because it helps keep them engaged and move them to the next stage in the sales journey.

Timestamped Summary

  • πŸ“
    Writing a script is essential for creating a successful video.
  • πŸ“
    Plan ahead and use a script template for your video!
  • πŸ“
    Fill out a form to determine the video's purpose, audience, key messages, data, visuals, and desired viewer action.
  • πŸŽ™οΈ
    Record a voice-over at 135 words per minute.
  • 🎬
    Break up your video into sections, sync audio and visuals, and end with a CTA.
  • πŸ“Ή
    Calculate video length by words/135 x 60.
  • πŸ“
    Circulate script to stakeholders for input & resolution.
  • πŸ“
    Scripting your 60-second video is key to engaging your audience and moving them through your sales journey.
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This article is a summary of a YouTube video "Lessons From Writing 3,000+ Video Scripts ✏️" by Matt Byrom
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